Alan fletcher raffaella fletcher born in kenya in 1931, fletcher grew up in london and later studied at the royal college of art, but was influenced as much his experience as a student at yale. Fletcher s picturing and poeting is published by phaidon. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of. In typically quirky fashion, only the left hand pages are given a number so if you buy this book you actually get over a thousand. Books by alan fletcher author of the art of looking sideways. He was highly regarded by his generation of graphic designers and the following ones, for his prolificacy and an astounding body of work. Alan fletcher born 30 march 1957 is an australian actor of stage, television and film. Jul 17, 2001 alan fletcher s the art of looking sideways is an absolutely extraordinary and inexhaustible guide to visual awareness, a virtually indescribable concoction of anecdotes, quotes, images and bizarre facts that offers a wonderfully twisted vision of the chaos of modern life.
Oct 03, 2007 the art of looking sideways by alan fletcher is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and. Visual wit, paradox, and irony are ingredients contained in all of fletchers work. Alan fletchers book challenges both dogma and habit by questioning how we see things, how we read things and how we understand things. This is not accidental, and will make perfect sense to artists of all stripes who want a good art book that.
Alan fletcher has 12 books on goodreads with 15526 ratings. Fletcher is a renowned designer and art director and the joy of the art of looking sideways lies in its beautiful design. When alan fletcher received the honor of senior fellow of the royal college of art, he was toasted as a design magician. The art of looking sideways how to get a phd in living for. Alan fletcher 19312006 was one of the most creative minds and internationally influential figures in graphic design. Whereas the earlier book, because of its physical dimensions, concentrated on brief quotes, the art of looking sideways is a bit more expansive, including long excerpts from books and articles that have impressed alan fletcher, along with pithy quotes there are plenty of those. Its author, alan fletcher, after central st martins college of art and design and the royal college of art, studied at yale under paul rand, met lubalin, chermayeff, geismar, brownjohn. The idea for the art book was born out of the extraordinarily rich archives of art and design publisher phaidon. Aug 20, 2001 alan fletcher s the art of looking sideways is an absolutely extraordinary and inexhaustible guide to visual awareness, a virtually indescribable concoction of anecdotes, quotes, images, and bizarre facts that offers a wonderfully twisted vision of the chaos of modern life. Describing himself as a visual jackdaw, master designer alan fletcher has distilled a lifetime of experience and reflection into a brilliantly witty. Designed by fletcher himself, beware wet paint offers a vibrant description of an artist at work. Alan fletcher has a place with that firstclass universal gathering of creators who have risen above the customary limits of their art. Aug 20, 2001 the art of looking sideways by alan fletcher, 9780714834498, available at book depository with free delivery worldwide. Alan fletchers the art of looking sideways is an absolutely extraordinary and inexhaustible guide to visual awareness, a virtually indescribable concoction of anecdotes, quotes, images and bizarre facts that offers a wonderfully twisted vision of the chaos of modern life.
Designed to be opened at random, the art of looking sideways, alan fletchers 2001 book, is an unfailing source of wit, elegance and inspiration. The art of looking sideways by alan fletcher book 31 editions published between 2000 and 20 in 3 languages and held by 862 worldcat member libraries worldwide. Alan fletcher, 74, designer whose work enlivened britain. However, he presently works autonomously from his studio in london.
Royal college of art, london this book will delight anyone who enjoys unexpected visual and verbal play, cultural and historical observations and insights, and staggering amounts of trivia and anecdotes. A partial reference to the fact that he found the name pentagram in a book on witchcraft. Born on september 27, 1931, alan fletcher spent early years of his life in nairobi, kenya. He was a cofounder of pentagram, the design consultancy, and was well known for his vibrant corporate identity work and original book designs. Aug 20, 2001 the art of looking sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. At over a thousand pages, it is a spectacular treatise on visual thinking, one that illustrates the designers sense of play and his broad frame of reference. Fiona maccarthy on graphic designer alan fletcher books. After world war ii, he decided against a mundane middleclass life instead electing a path of creativity, attending the hammersmith school of art. The book is designed to spark ideas and thought, so even the paper used changes from page to page. This is a drawing from the book picturing and poeting, 2004. In 1994, jeremy myerson published his book of design, titled beware wet paint. Besides, he penned down a number of books on the subject of graphic design and visual thinking. A look inside alan fletchers studio, life and seamless.
Jul 08, 20 alan fletcher did as much as anyone to shape the look of late 20thcentury britain, ms. A favorite assignment was the creative directorship of the art and design book. Alan fletcher 19312006 was one of the most creative and internationally influential figures in the world of graphic design. Alan fletchers most popular book is the art of looking sideways. He met bob gill in london, when they and colin forbes started their seminal partnership and fused two graphic styles american wit and ideas with a european, mainly swissinspired craft. The design council awarded him prince philip designers prize in 1993. Jan 21, 2012 this certainly isnt a book to read in bed its 3inches thick for a start and cant really be used as a reference source, however thats not the point here, the point is the slow appreciation of the subjects covered. Alan fletcher s the art of looking sideways is an absolutely extraordinary and inexhaustible guide to visual awareness, a virtually indescribable concoction of anecdotes, quotes, images, and bizarre facts that offers a wonderfully twisted vision of the chaos of modern life. Designed to be opened at random, the art of looking sideways, alan fletchers 2001 book, is an unfailing source of wit, elegance and. The art of looking sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It took fletcher 18 years to produce his magnum opus, the art of looking sideways 2001.
Jul 17, 2001 a gigantic coffeetable book, this is one of the greatest purchases ive ever made. Nov 04, 2017 alan fletcher is known as one of the most influential figures in postwar british graphic design. Art uk is the online home for every public collection in the uk. Born in nairobi, kenya, fletcher moved to england at age five, and studied at four art.
He is an originator individual from the structure bunch pentagram, with whom he has remained for a long time. He is best known for his role as karl kennedy in longrunning soap opera neighbours, and harry stinson, kims adoptive father in lift off. Fletcher also wrote several books about graphic design and visual thinking, most notably the art of looking sideways 2001, which had taken him 18 years to finish. The art of looking sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected. Buy the art of looking sideways book online at low prices in. Alan fletcher is the godfather of british graphic design. Alan gerard fletcher 27 september 1931 21 september 2006 was a british graphic designer. The inimitable alan fletchers the art of looking sideways is always the first book that springs to mind whenever im asked for a design book. His style merges european tradition with north americas emerging pop culture, making him a. The art of looking sideways by alan fletcher youtube. A collection of alan fletcher pieces at the front entrance of cube. Jun 23, 2014 designed to be opened at random, the art of looking sideways, alan fletchers 2001 book, is an unfailing source of wit, elegance and inspiration. The lowfi, handshot footage screened at point shows fletcher mooching.
The art of looking sideways is a primer in visual inte. Alan fletcher has 19 books on goodreads with 15479 ratings. The art of looking sideways by alan fletcher goodreads. Sep 26, 2006 alan fletcher, who helped revive postwar british design and typography through his vibrant corporate identity work and book designs and who was a cofounder of pentagram, londons first major. Alan fletcher on the art of looking sideways design agenda. Alan fletcher was one of the creative powerhouses of design from the 1960s on, and this book puts together some of his musings on life, the universe and everything. See more ideas about yale school of art, graphic design and royal college of art.
Having been interested in graphic design for a couple of years this was the first book i bought to do with the subject, theres no one like alan fletcher for one of. You can get a copy of the art of looking sideways by alan fletcher here. Jul 27, 20 written by jennysummerfield posted in alan fletcher, design. In his obituary, he was described by the daily telegraph as the most highly regarded graphic designer of his generation, and probably one of the most prolific. In his obituary, he was described by the daily telegraph as the most highly regarded graphic designer of his generation, and probably one of the most prolific born in nairobi, kenya, fletcher moved to england at age five, and studied at four art schools. The visual wit of designer alan fletcher is now online. Follow alan fletcher and explore their bibliography from s alan fletcher author page. Introducing iconic artists from leonardo to andy warhol the book explores why the artists chose to create art in. Alan fletcher was a celebrated name during the twentieth century in the graphic designing field. See more ideas about graphic design, yale school of art and royal college of art. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the. Born in kenya, but brought up in england from an early age, alan fletcher studied at the hammersmith school of art from 1949, and then at the central school of art, where he met and befriended colin forbes, theo crosby, derek birdsall and ken garland. Oct, 2014 alan fletcher was born in kenya in 1931 to a british family and moved to london at the age of five when his father passed away.
911 1035 147 686 1235 1098 585 1337 1055 1053 1203 374 1452 1486 610 840 1189 303 53 243 1448 635 513 236 845 813 491 663 1427 336 217 605 986 425 275 505 1015 76 948